The Guadalajara International Mariachi Festival 2025 is one of the most important cultural celebrations in Mexico and Latin America. Every year, this event brings together thousands of people from around the world to enjoy traditional Mexican music, charrería, and a series of activities that celebrate Jalisco's cultural heritage. The 32nd edition of this festival will take place from August 27 to September 7, 2025 , consolidating more than three decades of passion, talent, and love for mariachi.
This world-renowned festival is much more than a series of concerts: it's a true celebration of identity that includes parades, musical galas, charrería competitions, religious activities, events in magical towns, and a vast culinary offering. Renowned mariachis and emerging groups participate, making the festival an unparalleled platform for cultural and musical promotion. In this article, we'll explore its origins, evolution, programming, and everything you need to know to experience it to the fullest.
History of the International Mariachi and Charrería Festival
The International Mariachi Festival was founded in 1994 as an initiative of the Guadalajara Chamber of Commerce. Its main objective was to promote mariachi music, declared an Intangible Cultural Heritage of Humanity by UNESCO in 2011, and to promote charrería, considered Mexico's national sport. Since its inception, the festival has sought to preserve Mexican traditions while providing an international platform for emerging and established talents in mariachi music.
During its first editions, the event featured iconic groups such as Mariachi Vargas de Tecalitlán, Mariachi de América, and Mariachi Nuevo Tecalitlán . Over the years, the festival began to attract groups from countries such as Japan, Croatia, Australia, Colombia, and the United States, becoming a multicultural event with global reach. This growth has been recognized by international institutions, and in 2025, it was included by National Geographic on its "Best of the World" list.
Over three decades, the festival has strengthened the sense of cultural belonging not only among Jalisco residents, but among all Mexicans. It has served as an educational tool and a tourist showcase that highlights the richness of the country's popular traditions.
Dates, venues, and notable events for 2025
Official dates
The 32nd International Mariachi Festival will be held from August 27 to September 7, 2025. It will be 12 intense days where the city of Guadalajara will be filled with music, color, traditions, and Mexican pride. This year, a record number of activities is expected, with more than 170 scheduled events that will include musical galas, parades, contests, workshops, conferences, open-air concerts, and cultural activities in different municipalities of Jalisco.
These dates are not chosen at random, as they are strategically located at the end of summer, attracting both domestic and international tourists. Furthermore, they coincide with other local festivals, boosting visitor numbers and promoting Jalisco's identity.
Main locations
The festival's venues are as iconic as the artists who perform. Among the highlights is the Degollado Theater , a 19th-century neoclassical architectural gem that offers a majestic setting and impeccable acoustics for the Mariachi Galas. Other notable venues include the Telmex Theater , with capacity for thousands of people, and the modern Santander Performing Arts Complex , which hosts symphonic galas and themed shows.
In addition, many of the free activities take place in public spaces such as Plaza de la Liberación , Paseo Fray Antonio Alcalde , and civic plazas in nearby municipalities like Tlaquepaque, Tonalá, and Chapala. Concerts and fairs are also organized in Magical Towns, allowing the cultural offerings to be decentralized and extended throughout the region.
Key events
Among the most anticipated events is the Inaugural Parade , which will parade through Chapultepec Corridor with floats, charros on horseback, marching bands, and national and international mariachi bands. This parade typically draws thousands of spectators and is one of the most exciting moments of the festival.
The Mariachi Galas represent the soul of the festival, with majestic performances of classical and contemporary pieces accompanied by symphony orchestras. These concerts bring together prestigious mariachis and top-level guest artists, fusing tradition with modernity.
The Concierto Magno at the Telmex Auditorium is another must-see. In 2025, it will feature groups such as Flans, Pandora, and renowned mariachis, on a night where nostalgia and national pride merge.
Other highlights include the Mariachi Ambassador Contest , which selects the festival's female representative, and La Voz del Encuentro , a musical performance competition with prizes and scholarships for young talent. The National Charro Championship will also be held, a competition highlighting the equestrian artistry and skill of Mexican charros.
Cultural and tourist impact in Jalisco
The Mariachi Festival is not only an artistic event, but also a vital source of economic and tourism growth for Guadalajara and its surrounding areas. In 2024, the 31st edition brought together more than 360,000 in-person attendees , while its digital coverage reached more than 16 million people on platforms such as YouTube, Facebook, and television.
The economic impact exceeded 190 million pesos , and by 2025 it is estimated that this figure will exceed 230 million , thanks to the increase in cultural tourism and the diversification of activities. Visitors from more than 50 countries are expected to attend, with a large presence of Colombian, American, Japanese, and European visitors.
This impact strengthens Guadalajara's brand as a world-class cultural destination. It also encourages other Jalisco municipalities to invest in their tourism offerings, promoting cultural tours, gastronomy, craft workshops, and regional festivities during the festival.
What you can't miss
To fully enjoy the festival, there are some must-see events. We've shared a must-see list:
Inaugural Parade on Chapultepec Avenue: The festive and visual atmosphere makes it one of the most exciting moments of the festival.
A Mariachi Gala at the Degollado Theater: experience musical excellence in a world-class venue.
Concerto Magno at Telmex Auditorium: a top-level show with star guests and a spectacular production.
Free events in public squares: ideal for families and those looking to experience culture at no cost.
Visit Magical Towns like Tequila and Ajijic, which offer parallel activities and regional shows.
FAQ – Frequently Asked Questions
When is the 2025 International Mariachi Festival?
From August 27 to September 7, 2025, for twelve days full of music and tradition.
Where can I get tickets for the concerts?
At official locations such as the Degollado Theater, Ticketmaster, and the Telmex Theater and Conjunto Santander box offices.
What events are free?
The inaugural parade, sung masses, Mexican fairs, and many concerts in public squares and town halls.
Is it suitable for the whole family?
Yes, there are activities for all ages, from musical performances to workshops and traditional cuisine.
Can I participate as a foreign mariachi?
Yes, the festival is open to international applications. Check the rules on the Guadalajara Chamber of Commerce website.
An event you can't miss
Traveling to Guadalajara during the International Mariachi Festival is more than just attending an event: it's immersing yourself in a unique cultural experience that celebrates the very essence of Mexico. Whether you're lulled to the sounds of a violin at the Degollado Theater or enjoying pozole in a plaza to the rhythm of a Jalisco son, every moment is a tribute to the country's identity, history, and heart. This 2025, prepare to be part of a living legacy. Reserve your dates, plan your itinerary, and experience mariachi music like never before!